For the second consecutive year, BancoEstado is among the companies acknowledged with the National Award for Consumer Satisfaction 2010, ranking developed by the Capital magazine and ProCalidad, a nonprofit organization formed by Adimark GFK, Praxis and the University Adolfo Ibáñez. The award, given in the Membership category, which groups companies that set contract with clients and force them to deliver a service for a specific period of time, from the banking sector, acknowledges our position as per the access we provide people into the financial system and the confidence that we give them.

"Those are the big assets that we think make BancoEstado a well known entity amongst customers. It’s what the bank has to look after," said Claudio Mundi, Adimark General Manager at the award ceremony held on Wednesday 17 in the Museum of Visual Arts in Santiago. Mundi emphasized that BancoEstado’s challenge is to observe retail banks and other financial companies’ share, because the industry is not only banks but also the consumer areas, retail banks and credit card from department stores. "They are all vying for a share to meet the financing needs and transactions of customers, which has been for a long time almost exclusively of banks and BancoEstado" he said.

The award was received by our Chief Executive Officer and General Manager, Pablo Piñera, who appreciated the importance of this recognition. "We are a bank serving people, serving all Chileans, who are the owners of the bank, and this award allows us to move forward with more strength, more energy and more determination to make this bank the number one for our current and future customers, "he said.

He added that an important part of our quality of service is given by BancoEstado’s staff. "Through training we have made our people to acknowledge that customers are our first priority," he said.

The ceremony was chaired by William Turner, director of Capital magazine, and was moderated by Rafael Guilisasti, President of the Confederation of Production and Trade.

Consumer Satisfaction Index

This barometer, which this year celebrates a decade, is the first instrument of its kind to look at the quality of service companies in the country and facilitate comparisons between industries and relevant brands. Overall, this year reflected a positive perception of customers compared to last year, which was marked by the economic crisis. However, today the analysis showed that the index is oriented towards customers’ expectations, and businesses are taking advantage of these market opportunities, thus the improvement of the index this year, which goes back to Procalidad’s historical measurements, according to the data provided by the organization.