As per the last “State of Internet in Chile” issued by the well-known US company comScore, specialized in audience and e-commerce global measurement, BancoEstado has the most visited Business and Finance web site amongst banking institutions nationwide.

The company has the second place in that item and is only exceeded by the governmental website of the Internal Revenue Service, because of the high traffic suffered by the latter in April, due to the 2010 Income Tax Returns Operation, which is performed basically via internet.

The comScore analysis ranks BancoEstado as the preferred web site for national audience in Business and Finances matters, with 15% preferences surpassing other Chilean companies of the same segment as Banco Santander (11.6%), Banco de Chile (8.6%) and BCI (7.7%).

BancoEstado appears as well as the only banking entity amongst the most visited “National Online brands” by Chilean cybernauts; and reaches the fifth place amongst national websites most frequently visited by users in Chile, only exceeded by brands as Terra, El Mercurio, La Tercera and Falabella.

In an international-level analysis, BancoEstado reached the 23rd post amongst 25 global companies. All these figures make of this banking institution the best internet site of Chilean Banks.

The comScore study includes a two-million-participants global discussion panel in more than 170 countries, the largest in its kind in global audience and e-Commerce measurement. Besides, this measurement addresses a 360° analysis of consumers’ behavior through website visits; demography, life stages and attitudes; searching behavior; media usage; online advertising exposure; and measurement of advertising effectiveness.